Meal kit company HelloFresh just posted what conservative activist Robby Starbuck is calling "one of the most disturbing marketing campaigns" in corporate history — and folks, he's not exaggerating. The company took to Instagram on June 5 to promote anal sex under the guise of selling you dinner, because apparently nothing says "buy our chicken teriyaki" like a crude joke about bedroom prep.

We've officially reached the part of the cultural timeline where a food delivery service thinks your colon is their brand lane. Fantastic.

Here's what HelloFresh actually posted — and I promise I'm not making this up. The company wrote: "We know eating isn't always a top priority this month. We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride." The ellipses are theirs, by the way. They wanted to make sure you really understood the innuendo. They weren't being subtle. They were being grotesque on purpose, and then they hit "post" with a smile.

The response was exactly what you'd expect from the degeneracy cheerleaders. The post racked up over 104,000 likes on Instagram, with roughly 5,100 comments as of Sunday, according to Just The News. One commenter wrote, "I wHOLE heartedly thank you for your support & service" — capitalizing "HOLE" because, well, you get it. Even Grindr, the world's largest LGBTQ+ dating app, chimed in with a one-word reply: "right." A dating app famous for anonymous hookups co-signing your meal kit company's anal sex joke. What a time to be alive.

Robby Starbuck, the conservative activist who's made a career out of holding corporate America accountable for this nonsense, didn't hold back. "No sane person should use this insane company," Starbuck said. And he's right. There is no universe in which a company that ships you pre-portioned carrots and rice should be marketing around sodomy. None. Zero. Not one.

But here's what makes this even more incredible. HelloFresh isn't exactly operating from a position of moral high ground to begin with. This is the same company that faced a Labor Department investigation in 2024 over migrant children working at an Illinois facility. Children. Working in their supply chain. HelloFresh blamed a third-party agency for the hiring, because of course they did — it's never their fault. But sure, let's lecture America about Pride Month fiber intake. Great priorities.

You'd think these corporations would have learned something from the Bud Light disaster. Remember April 2023? Bud Light partnered with transgender influencer Dylan Mulvaney, and the backlash cost Anheuser-Busch over $1 billion in lost sales. A billion dollars. That's not a typo. The brand cratered so hard it still hasn't fully recovered. Bud Light went from America's best-selling beer to a punchline, and it happened in weeks.

So naturally, HelloFresh looked at that smoldering wreckage and said, "Hold my high-fiber meal kit."

This is the pattern now. Every June, corporations scramble to out-degenerate each other in a race to prove who's the most "inclusive." They don't care about their actual customers. They don't care about families who just want to cook a decent meal without being force-fed sexual content alongside their recipe cards. They care about impressing a tiny sliver of activists on social media who will move on to the next outrage by July 1.

And let's be clear about what this really is. This isn't inclusion. This isn't celebrating anyone. This is a publicly traded company using graphic sexual innuendo to sell meal kits. If a company posted something this explicit about heterosexual sex acts to sell food, they'd be dragged off the internet by lunch. But slap a rainbow on it and suddenly it's brave.

The good news? We've seen this movie before. We know how it ends. American consumers have more power than any marketing department, and every time a corporation decides to insult its customer base for woke points, the market corrects. Bud Light learned it. Target learned it. And HelloFresh is about to learn it.

Cancel your subscription. Cook your own chicken. And let these clowns explain to their shareholders why they thought promoting anal sex was a solid Q2 marketing strategy.